Intended Customer Profiles (Check In Post)

Intended Customer Profiles (Check In Post)

When you are creating a marketing plan or simply developing a campaign, it’s important to put together a customer profile. This is an “intelligence brief” of who your customers are.

Here are the things you’ll want to include in your customer profile:

  • Age
  • Income
  • Geographic location
  • Other demographics if applicable, like gender
  • Attitudes and values

If your customers are businesses, here are a few characteristics not to miss:

  • Organizational size
  • Assets
  • Location
  • Business services

What kind of things do you include in your Customer Profiles?

Leave a Reply

Your email address will not be published. Required fields are marked *