When you are creating a marketing plan or simply developing a campaign, it’s important to put together a customer profile. This is an “intelligence brief” of who your customers are.
Here are the things you’ll want to include in your customer profile:
- Geographic location
- Other demographics if applicable, like gender
- Attitudes and values
If your customers are businesses, here are a few characteristics not to miss:
- Organizational size
- Business services
What kind of things do you include in your Customer Profiles?