The Marketer on Your List

The Marketer on Your List

This isn’t a post filled with Amazon associate links in the hopes that I’ll make $0.13. Rather, I’ve picked three gifts that any marketing professional would love to receive. Business, Marketing, and Sales Planing Software. Plan Write, Biz Plan Builder, and Business Plan Pro are all examples of this kind of software that will help …

Intended Customer Profiles (Check In Post)

Intended Customer Profiles (Check In Post)

When you are creating a marketing plan or simply developing a campaign, it’s important to put together a customer profile. This is an “intelligence brief” of who your customers are. Here are the things you’ll want to include in your customer profile: Age Income Geographic location Other demographics if applicable, like gender Attitudes and values …

Share Your Feelings. No, Seriously.

Paul Adams’ book “Grouped” is an interesting read for marketing a communications professionals. Adams explores why some web content gets shared and the vast majority doesn’t. Sharing of content is vital to marketers in order to reach larger audiences. One key factor in what makes some content spread, Adams says, is the sharing of feelings …

A December Frame of Mind

This time of year, as focus is little more than a hazy gesture of frivolity, it’s good to look at what others are saying. Holiday hustle and bustle make doing things for yourself quite a chore. “New” business is not something that people often earn in December. So looking toward the new year is a …