Intended Customer Profiles (Check In Post)

Intended Customer Profiles (Check In Post)

When you are creating a marketing plan or simply developing a campaign, it’s important to put together a customer profile. This is an “intelligence brief” of who your customers are. Here are the things you’ll want to include in your customer profile: Age Income Geographic location Other demographics if applicable, like gender Attitudes and values …

Up, Up and Away

This month, I’ll be taking to the air when I fly back West for the first time in over 6 months. My journey will take me through multiple airports, rental car booths, hotel check-in lines, and my favorite: reception areas for potential new clients. The ideal traveling salesperson, I’m told, never spends too long in …

Repurpose with a Purpose

The demand for content is stretching companies thin. With so many easy channels for distribution, filling those pipelines with quality, above-the-noise material is like out-racing a speeding bullet. What can you possibly do to keep up? Most organizations are sifting through their recycling bins. Old articles, papers, images, slides, webinars, and even video are getting …

When a Meeting Isn’t a Meeting

Do you have something to say to your team? Are you interested in hearing what they have to say back while in front of everyone? If you answered Yes to the first question but No to the second question, then you shouldn’t be holding a meeting. Meetings are for sharing in both directions. The sharing …

The Five Downers

Large or small, new or old, businesses are in a constant battle against the Five Downers. The Five Downers are those continuous forces that managers assume they get paid to control. In reality, the Five Downers are like waves on the ocean – volatile at times, never conquered but navigated by those who plan, spot …