2015 – A Year of New

2015 – A Year of New

It’s a new year. But 2015 is also a year of new. What I mean is that this year will be filled with many new things for me. It’s exciting to think about, plan for, and wait to arrive. First, there are the givens. These I’m not setting as intentions because they are already set …

The Marketer on Your List

The Marketer on Your List

This isn’t a post filled with Amazon associate links in the hopes that I’ll make $0.13. Rather, I’ve picked three gifts that any marketing professional would love to receive. Business, Marketing, and Sales Planing Software. Plan Write, Biz Plan Builder, and Business Plan Pro are all examples of this kind of software that will help …

A Personal Vision (Check In Post)

A Personal Vision (Check In Post)

In helping to define and write company vision statements — something that has popped up a few time recently for me — one thing becomes apparent: many people haven’t defined their own personal vision. A vision should be a concise statement about an attainable, appealing future that would require some change in the status quo …

Oh, Canada (Check In Post)

Oh, Canada (Check In Post)

I just got back from a trip to Canada. A short trip, but rather nice. I stayed in a great hotel. I ate at fantastic restaurants. I did some “local” and touristy things. There’s just one thing I wasn’t counting on: spending so much. It seems strange, but each day of the trip I needed …

Intended Customer Profiles (Check In Post)

Intended Customer Profiles (Check In Post)

When you are creating a marketing plan or simply developing a campaign, it’s important to put together a customer profile. This is an “intelligence brief” of who your customers are. Here are the things you’ll want to include in your customer profile: Age Income Geographic location Other demographics if applicable, like gender Attitudes and values …